Mediacard
The Child Fair 2026
24–26 April 2026 Messukeskus Helsinki
The Child Fair is the largest event in the Nordic countries dedicated to families with children, combining quality time, shopping, and up-to-date inspiration for everyday life.
Be part of creating genuine encounters, increasing your brand awareness, launching new products, and building relationships with industry professionals and media representatives!
PRODUCT GROUPS
Hobbies, recreation and travel, Children’s culture (magazines, books and music), World of play (toys, games and crafts), Products and services for the expecting, Day-care services and preschools, Organisations and unions, Nutrition and health, Children’s clothes, Children’s equipment and gear (strollers, prams, safety seats), Camping, sports, games (electronic games), applications, Other products and services
TARGET GROUPS
Small and large families with children, new parents, grandparents, expectant mothers, early teens, childcare professionals, organizations and associations, media and press
The Child Fair in social media
Key numbers
The Child Fair 2025
62300
Visitors
189
Exhibitor
150
Media representatives
Visitor profile
Gender
90% Female
9% Male
32% First-timers
Visitor average age 38 years
TOP incoming motives
75% Came to look around and enjoy the event
60% To make purchases
47% To get information, tips or inspiration for future purchases
47% To get information, tips or inspiration for future purchases
Age groups: adults
5% ages 18-24
39% ages 25-34
36% ages 35-44
19% ages + 45
Age groups: kids
22% under 1 year
45% ages 2-4
37% ages 5-9
14% ages + 10
4
Average spent time (hours)
86
% of visitors would recommend the event
91
% of visitors will return <br>definately or most likely
The event reaches a highly relevant target audience
83
% of companies consider the event important for their business
89
% of exhibitors felt that the visitors matched their target audience
83
% of exhibitors were satisfied <br>with the event
The funniest weekend of the spring
The Child Fair offers visitors a great opportunity to discover new products, get parenting tips, and enjoy quality time with the whole family.
Make an impact where decisions are made
The Child Fair offers a unique opportunity to meet parents and families face-to-face at a moment when they are actively looking for products, services, and solutions for their everyday lives. A trade fair encounter leaves a deeper impression than a digital ad – a live experience creates lasting engagement.
Engaging encounters
You can design your stand as an engaging meeting point that reflects your brand’s values and visual identity. Play, experience, and togetherness create opportunities for positive brand encounters that leave a lasting impression—and are likely to be shared on social media.
More than just a fair – strong multichannel visibility
Take advantage of the Child Fair social media and newsletter visibility, media partnerships, and event communications – be visible before, during, and after the event. Make your brand part of Finland’s largest family event – a place where people come for tips, ideas, and inspiration.
Product categories & map
Showcase your company with a stand or as an event partner. Discover the themed areas and the versatile ways to take part
Exhibition spaces and prices 2026
Choose the most suitable form to participate!
Booking mere exhibition space gives room for creativeness. All needed elements can be brought to the stand or ordered from Messukeskus. Take advantage of our ready-made stand solutions and customise your stand with your own brand identity, reserve a stand space and take care of everything yourself or use our design and construction service.
We also provide turnkey stand packages.
Exhibition space
| Stand size | Price |
|---|---|
| 6-50 m² | 130 €/m² + VAT |
| 51-80 m² | 105 €/m² + VAT |
| over 80 m² | 92 €/m² + VAT |
Expostart 670€ will be added to the price.
Price includes:
- 16A 230V 3,6kW socket, electricity consumption, installation and dismantling.
- the environmental fee includes a share of the waste management and sorting expenses. You can leave small trash and the removed and rolled-up carpet from your booth. If the carpet is from Messukeskus, we will take care of it for you.
- publicity fee includes a visibility on the exhibitor list on event website. In addition the exhibitor can upload company logo, a link to company website, share the stand programme and any other information with the visitors.
Stand structure packages
| Stand size | Price |
|---|---|
| 6-10 m² | 126 €/m² + VAT |
| 12-21 m² | 92 €/m² + VAT |
| 24-36 m² | 71 €/m² + VAT |
| 40-50 m² | 51 €/m² + VAT |
You can add stand structure package to your exhibition space. Ready-made-stand is an easy and cost-effective solution including walls, carpets and lights. All you need to bring or rent is furniture and stand decoration.
The rent of exhibition space is not including to the price and will be added.
Table stands
| Stand size | Price |
|---|---|
| 5 m² = 2,5×2 m | 870 € + VAT |
| 8 m² = 4×2 m | 1300 € + VAT |
No Expostart will be charged for table stands. Only one table stand per company.
Table stands 5 m² include:
- Exhibition space
- Walls made of standard structure (white painted Hardboard) Height 250cm
- Table 180x70cm
- Basic lighting 2 spotlights
- constructing and dismantling, cleaning before the event
- 10 exhibition tickets and 3 exhibitors’ badges
Electricity supply and carpet must be ordered separately if needed.
Table stands 8 m² include:
- Exhibition space
- Walls made of standard structure (white painted Hardboard) Height 250cm
- Back wall: 400 cm, side wall: 100 cm, partition wall between stands: 100 cm
- Table 180x70cm
- Basic lighting 3 spotlights
- Carpet roll (colour: fuchsia)
- constructing and dismantling, cleaning before the event
- 16 exhibition tickets and 5 exhibitors’ badges
Electricity supply must be ordered separately if needed.
Table stand can be customized to reflect your company’s brand.
Event media
Visibility throughout the year
Event media creates visibility throughout the year in physical and digital channels – before, during and after the event. The event media brings the leading names of travel industry in front of the ideal target audience.
With the help of event media companies can strengthen brand image, boost brand awareness and enable positive customer encounters.
Events serve as the social media of experiences and encounters – an exceptionally effective way to market and sell products or services.
Effective content reaches the target audience, enhances the customer experience, and strengthens and expands the event’s impact within the desired demographic.
Media package 1
Reach with style
Take advantage of the reach of event media and the support of the event brand to achieve your goals.
Content collaboration on the website and event media channels:
- Parade banner on lapsimessut.fi website for 2 weeks
- Publication of a content article and social media highlights of the article, 2 posts on social media
- An exclusively branded newsletter for the company
- 5 pieces of social media posts
2.100€ + VAT
Media package 2
Increase awareness
Capture the attention of the target audience and provide information about products and services through content.
Content:
- Intermediate banner on the lapsimessut.fi website for 2 weeks
- Publication of a content article and social media highlights of the article, 2 posts on social media
- Visibility in the newsletter with an image and text or banner
- 3 pieces of social media posts
1.500€ + VAT
Media package 3
Stand out effectively
Utilize Matka Travel Fair event media in tactical campaigns to achieve your commercial goals.
Content:
- A series of social media posts (5 pieces) over a month
- Channels include Instagram and Facebook
950€ + VAT
Event media channels
The event media channels support brand building, increase awareness, and promote commercial goals – all year round!
Webpage
Page views during the event month + 143.260
Newsletter
+ 17.800 newsletter subscribers
Content collaboration
Would you like to stand out more broadly among the event’s target audience? Gain visibility for your company in the lapsimessut.fi “What’s On” section, which offers year-round inspiration for event visitors!
Social media visibility
Our repertoire includes the opportunity to be featured on the event’s Facebook or Instagram page. We recommend linking the post to your participation at the fair or another current theme or event relevant to your company.
Newsletter
The heart of the Child Fair club is its members-only newsletter!
Sent out regularly throughout the year – and especially actively before the event – the newsletter keeps travel enthusiasts engaged and informed. Promote your stand, highlight special offers, new products or competitions. You can also drive traffic directly to your online store or physical shop by reaching this highly engaged audience!
Additional visibility for your brand during the event
Supplement your event participation with additional visibility. Direct visitors to your booth, inform about a new product, or remind them of your brand – a visual message will be remembered.
Floor stickers
Stand out with stickers in hallways, at entrances, and in restrooms
Banners
Banners hanging from the ceiling can be seen from far away
Digital displays at the event
Reach efficiently tens of thousands of visitors
Effectiveness
Showcase your brand on tables, in the programme and on stage
SUSTAINABILITY
Sustainable experiences
Messukeskus is a pioneer in sustainability in the events industry and works in the areas of social, economic and environmental responsibility. Sustainability work is reported annually in accordance with the UN’s sustainable development goals.
- Together with our customers, we organize attractive and safe events that enable encounters.
- We are committed to sustainable choices in our operations.
- We invest in a safe working environment as well as the well-being of our employees and partners.
A key aspect of Helsinki Expo and Convention Centre’s sustainability work is the economic and employment impact of the event venue on its surroundings. Last year, events held at Helsinki Expo and Convention Centre generated a revenue stream of €245 million for the Helsinki metropolitan area, with the employment impact amounting to 3,335 person-years.
CONTACT DETAILS
Get in touch – let’s create the perfect participation package for you!
Terms of participation
The terms below apply in addition to the general terms of participation of The Finnish Fair Corporation and terms of participation.
- The invoice for participation is due 11 February 2026.
- Expostart €670 (incl. socket 16A 230V 3,6kW and energy consumption, Publicity and environmental fee) is charged from all main exhibitors (excluding table stands).
- Stands with two storeys: the square meters of the second storey are subject to a charge which is 50 % of the space rental.
- Joint stands: If the stand is used by several exhibitors, a Publicity and environmental fee €450 is charged from all exhibitors. The company in charge of making the reservation is required to manage all other invoices.
- An extra charge of 25€ + VAT/invoice is charged if additional invoices need to be made when, for example, the space rental is paid by several companies, or the company contact information is being changed.
- VAT is added to all prices.
- Please make sure to place your orders for stand structures and technical services in time, as prices will increase in tiers as the event approaches. The first price increase takes effect 40 days before the event.